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Your measurement choices

This site works without optional analytics or advertising cookies. The preference panel lets you choose those categories separately. Reopen it at any time using “Cookie settings” in the footer.

Essential browser data

We use browser storage to remember your privacy choice and, if you use the planner, to keep non-personal checklist answers for up to two hours in the current browser session. These functions support your requested use of the site.

Analytics

If you choose analytics, Google Analytics 4 can receive controlled page and interaction events. We exclude contact fields, free-text notes and full query strings. Declining analytics does not prevent you from reading guides, using the planner or contacting us.

Advertising

If you choose advertising, Meta Pixel can measure page views and accepted inquiries. It does not receive the details entered into the form from our event implementation.

Campaign attribution

With either optional measurement choice, we may store limited campaign context in a signed, secure, first-party cookie for up to 30 days. This helps our internal team understand where an inquiry originated. Withdrawing both choices removes this attribution cookie.

Changing choices

Use “Cookie settings” at the bottom of any page. The page does not need to be refreshed for the new preference to apply to future measurement events. A previously loaded third-party script may remain in browser memory until you leave the page; our code stops sending events after withdrawal.